Intro


Park Ave

Branding for the furniture store in Russia.

Preamble: only this store in the city sells furniture from american brands & top designers

Preamble: only this store in the city sells furniture from american brands & top designers

Stripes inspired by flag

Stripes inspired by flag

Stripes for different store's sections: light, textile, furniture for bathroom, tiles.

Stripes for different store's sections: light, textile, furniture for bathroom, tiles.

Why we should show opening and closing time in usual boring style?

Why we should show opening and closing time in usual boring style?

Ad sketches

America (New York) is near. Idea is very simple: we transferring from NY not only the furniture, but the values f life & lifestyle too.

America (New York) is near.
Idea is very simple: we transferring from NY not only the furniture, but the values f life & lifestyle too.

On ads usual attractions of the city was replaced by famous attractions from New York. That was the first step of advertising campaign.

On ads usual attractions of the city was replaced by famous attractions from New York.
That was the first step of advertising campaign.

Second step: New York is already here.

Second step: New York is already here.

Official wallpaper

Official wallpaper

The second, “eco” conception